Tuesday 16 September 2014

Types Of Music Video

In this post I will be talking about a variety of music video styles used in the music industry for various effect.

A music video filmed ''As Live'' is filmed in a way which will make the viewers believe that it is a live performance when in reality it is recorded in a studio.

The example above is Bring Me the Horizon  - Anthem, it shows this style of music video, they even include an artificial crowd to create the effect.

The next type of music video I will be talking about is cinematic.

Cinematic music videos have a heavy focus on production value and mise-en-scene. They may appear to be film like, as they are prodced to such a high quality.

This is an example of a cinematic music video, it does not follow any particular structure but the focus on quality and production value is still there.

The third type of music video I will talk about is studio based.
These are videos that are filmed in one location.

In this video, it is clear that the band is performing in one studio and the same environment is visable throughout the video.

The next type of video I will discuss is animated. This is when an anmiation accompanies the music, as opposed to real people performing.



Above is the example of Gorillaz - Feel Good Inc. This is a typical Gorillaz music video, it is very thematic and sometimes difficult to follow or strange, but this is just one of their industry motifs and a way for their audience and even people who have never heard of them before to recognize them and their work. It is a very iconic style of branding that is used with their other songs as well.

The following type of music video I will talk about is narrative, this is where a music video tells a story from start to finish. The example I will use for this is Bon Jovi's "Always"




Next is Pastiche, this is when a modern music video blends itself with another genre, time frame or theme. "The Ghost Of You" is an effective example of this.




The final type of music video I will talk about is Parody. Parody is a genre that makes fun of another text or presents it in a comical manner when it may have been presented seriously elsewhere. The difference between Parody and Pastiche is that Pastiche still presents the themes of the video in a serious light, where as parody often mocks or presents the same referenced themes in a comical way.

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