Tuesday, 21 April 2015

Updated Costumes and Props

Our video will have two performers, both of them will have specific and planned clothing.

The first performer I will talk about is Kendall, she wears different clothing based on scene, the first scene I will talk about is the train station scene.

She will wear denim shorts and tights underneath to create a casual modern look that still looks quite serious and coherent.
                                                     



She will wear a black coat during the train station scene which symbolises the cold weather. It is also reflective of her mood, which is dark as she is upset by the situation.





For this scene as well as the relationship scene she will wear converse shoes as they bring a casual yet tidy feel to her appearance.


For the studio scenes Kendall will wear black boots in order to create a more professional and confident impression.


















For our artists make up, we will use winged eyeliner and red lipstick to compliment the image we are creating, we do not want to go overboard with the make up so our artist still looks relatively natural and her aesthetic does not look overly forced.










The other performer, James, also has a planned yet simple and fitting aesthetic

The theme of his clothing will be dark wherever possible, this includes jeans, shirt, hoodie, and trainers.















Some of the props we plan on using include an iPhone, an umbrella, microphone and a guitar.


 We will use a guitar in the studio scene, because the song has quite a bit of guitar in it and it feels appropriate.
The performer can be seen looking through old photos on her iPhone, thinking back on the past. This is also seen when she is alone on the train. It is a fitting object to use because it creates a realistic scene.
A microphone can be seen in the shots filmed within the studio. This is gives the studio shots a more professional feel.





Thursday, 2 April 2015

Updated Audience Feedback



 https://www.surveymonkey.com/s/TNCN2WQ

Above is the link to your Survey Monkey survey, this is a tool that we used to gather anonymous audience feedback on our music video specifically so we could make improvements. Most of the questions on this survey are quite open ended so that the people who fill it out can give their honest opinions on anything that they noticed was done well, or poorly in our rough cut and final product. 




Above is the audience feedback from the rough cut of our music video, we used this to make updates to the music video and applied the criticisms seen here so that they would not be present in the final music video. After gathering this feedback, we understood that we may need more footage to use during editing, as well as changing certain things about the way the footage we already had was edited in order to make a more successful product in the end.





This is the audience feedback from our final music video. We used this to reflect on our progress and the transition from rough cut to finished product. We were happy to find that some of the errors that our peers had mentioned in the rough cut did not appear again in the final video. This meant that we were successful at applying the criticisms provided to us in order to improve our final product.

Filming Day 2

On the second day we filmed more of the narrative of our music video. We shot the scenes of Kendall on her own, as well as the male performer leaving her. We referenced a real professional video from the industry, a scene similar to that from blank space was used, where the two performers carved their initials into a tree, thinking their relationship would last forever. However later we also filmed a scene that shows Kendall giving up hope on their relationship and ever getting back together.





Wednesday, 1 April 2015

Our Survey




We have created a survey to gather audience feedback on our video.

https://www.surveymonkey.com/s/TNCN2WQ

Audience Feedback


This is the video audience feedback that we gathered from people who watched our finished music video.

Constructing the Magazine Advert.

To construct the advert, we also used photoshop. For the sake of consistency, we imported the same image and used the same font as was seen on the digipak.


Following this, we used a different font in order to make the artists name stand out, as well as correctly advertising that she had a new album coming out. 



We then added some five star reviews from popular websites to make it seem like a more realistic product. 



Constructing the Digipak



To create or digipak we used photoshop, this is because we had to manipulate six different images into one coherent package. We wanted the front and the back of the digipak to have flow and consistency, to achieve this we used a tree as the spine, so half of it could be seen on the front and the other half could be seen on the back. This achieved a feeling of consistency and coherent design.



We made sure to add a centimetre in the middle for the spine of the digipak, so everything remained in proportion and would appear the same as the physical product would. 

For the text that could be seen on the digipak, we used a custom font which we downloaded from the website DaFont. This was not already available within photoshop and we felt as though it would be the best fit for this particular image. The font we used is called delectable. 




For the inside panel of our digipak we used the same image of the tree with the white background, the reasoning behind this choice was to have continuity within our design. This panel includes information on the artist as well as the rights to the songs.


 Next, we needed three images for the inside of the digipak, we wanted to get images that followed the theme of the songs in the album, which were relationships and break ups. We added a filter over these three images to make them seem similar and more fitting to be placed next to each other in the digipak. One of the images is also faded, specifically the guy, as the song covers the topic of breaking up.

Finally, the images were added onto the digipak and the final product could be visualised. We inserted a CD holder into the middle image, but we did not want to disrupt the look of the pictures, so we made the CD look like a picture of the couple together.