The media today follows a model which includes a relationship between the text, the audience that consumes it and the institutions that produce and distribute it.
Examples of text include music videos, songs, TV programmes, films, magazines website computer games etc.
The key pieces of information regarding the text that the institutions seek is what types of text audiences are consuming, why are they consuming it, what is attractive to them about that particular type of text, how they consume it, whether it be on their computers, tablets or phones etc. They also wish to know where they consume it, for example, when it comes to watching films, do people prefer watching them at home or at the cinema. It is also important for the sake of marketing to know when certain texts are being consumed, so that companies can adjust and release certain things during certain times of year to attract the most attention.
Some examples of institutions include record companies, universal, MGN, Fox, BBC, Google, Sky, etc.
The relationship between institutions and the audience is an important one to understand, there is almost always a financial transaction, and if not, then the audience always pays in some way, it could be something as minimal as watching advertisements.
Illegal downloads are beginning to get more and more popular, which means performers and institutions have to adapt, instead of using live performances as promotion for albums, seeing as they are being purchased less and less, they now use the albums as promotions for live performances, where they can charge a large amount of money for tickets and merchandise.
Above you can see a visual representation of the relationship between the audience, text and institution.
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