•Music videos demonstrate genre characteristics (example: Metal videos may typically include shots of the band performing on stage as well as other things, or a stage performance exclusively, while girl or boy bands may have specifically choreographed dance routines to appeal to their target demographic.)
The examples below will be Iron Maiden performing their hit song ''The Number of The Beast'' and a Korean Pop group called 2NE1 performing their hit song ''I Am The Best''
The examples below will be Iron Maiden performing their hit song ''The Number of The Beast'' and a Korean Pop group called 2NE1 performing their hit song ''I Am The Best''
To expand on the point above, in Iron Maiden's video, they can be seen performing on stage dressed in really stereotypical Metal band attire. This includes leather jackets, spiked bracelets and other such key features of a heavy metal music video whilst generally having a dark theme despite the fact that the song itself is actually rather upbeat as opposed to depressing and dark like the scenery might suggest.
2NE1's video also demonstrates genre characteristics, as it is a girl pop group, they can be seen performing very specifically choreographed dance routines on stage while having an uplift and positive theme to the video and the song.
•There is always a relationship between the lyrics and the visuals in a music video. This relationship can be illustrative, amplifying or contradicting.
The following is an example of an illustrative music video, it is Daniel Powter's ''Bad Day''
It follows the day of a man and a woman, the video generally compliments the audio fairly well, despite the fact that both a male and a female are being shown the male can be seen taking the lead. Despite the fact that this video attempts to demonstrate industry equality in that regard, clear bias can still be found.
The next video is a contradictory video, Adele's ''Rolling in the Deep''
•The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur across their work for example a visual style, examples include Katy Perry and Michael Jackson (motifs will be analysed in separate blog posts)
•There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body
The video above is an example of voyeuristic choreography. While there is nothing directly explicit about the video, the dance is put together in such a way which is designed to attract the male gaze.
There is often inter-textual reference within music videos. This is when a music video by a particular group or artist references a difference piece of text, this is often other music videos. Inter-textual reference is not limited to other music videos though, it can also include video games, films and other visuals too.
Above is an example of inter-textual reference, the Red Hot Chili Peppers use a video game of themselves as a part of their music video.
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