Bing Crosby was the big star of the 1940's, fans of his would often see him appear in film and TV specials, this was the beginning of the evolution of the music video. This was the only way for people to see these performers as they would not perform live or create short music videos at this point in time.
Frank Sinatra replaced Bing Crosby as the next big star, Similarly to Crosby, fans of Sinatra often watched him on TV in various specials and shows, however, Sinatra also performed live for audiences that could come out watch him if they wanted to.
The next star to continue the chain was Elvis Presley. Similarly to the other two, he was seen on various films and TV shows, He performed at concerts but these were exclusive to the United States.
Above, the trailer for a film, Blue Hawaii, starring Elvis Presley can be seen, this is just one example of the many ways that Presley made a name for himself across the world.
The next group of people to talk about when discussing the development of the pop genre as well as music videos is The Beatles. The first thing that is revolutionary about The Beatles is the fact that they are a group of people as opposed to a solo performer, prior to them, this concept had not really been explored before, or at least to the same level of success as them.
At first they said that they do not wish to leave the UK until they get a number one, which they did with the song ''I Want To Hold Your Hand'', following this huge achievement they went on tour in America, but they hated the atmosphere and they were not so fond of travelling back and forth between countries each week, so what they decided to do was create a short video of the group performing a song.
This then became known as the fist pop music video, it was hugely successful so other artists and creators were hugely on board with the idea and that is why it is an industry standard for popular performers to have many music videos as well as perform live in front of crowds today.
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