•Publicity, raising awareness of the new up and coming product or video
•Increase in sales by letting more people know
•Subtly advertising other products
Product placement happens frequently in music videos, sometimes it is deliberately made very obvious so that fans of the artist or group would be further persuaded to purchase this product as the will be able to relate this back to their favorite artists.
Sometimes product placement is not subtle. Products are placed into shots where they clearly shouldn't exist because they do not fit the music video, and the shots focused directly on the product last too long. This can take away from the music video.
Below are two examples of music videos that have product placement in them. The first is Robin Thicke's Blurred Lines which advertises the Beats Pill.
The following video is Christina Aguilera's Not Myself Tonight, which very clearly advertises a particular brand of perfume.
Music videos on the internet are not the only way in which a music video can get promoted. The music industry has a few other means of media through which they can promote their artists and music. These include;
Radio
TV
Print Media
Social Networks
There are other examples of synergy used within the industry as well. One of the most clear is Film. New songs are often used in films as a means of promotion. Frequently, a music video for a song which has been featured on a film will be shot in the same place as the film so that the audience can make a connection, sometimes the entire music video is not performed in that place but scenes will still be taken there. Sometimes cuts of the film itself are used.
I will list three music videos that have examples of synergy in them. In order, they are:
- Wet Wet Wet - Love Is All Around
Used in Get Real 1998
- Wheatus - Teenage Dirtbag
This song was used as the Soundtrack for American pie
- Starship - Nothing's Gonna Stop Us Now
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